After countless years of making games where you shoot people and lay down destruction with ridiculous weapons, Epic Games realized they needed to move on and innovate. So they made a game where you shoot mutants and lay down destruction with comparatively mundane weapons. They would then call out the Nintendo Wii for moving gaming backwards, but that's a different story for a different day. Today it's all about Gears of War.
Starring Marcus "Batista" Fenix, Gears of War set the bar for removing all color from games very, very high. Among its weapons were exploding arrows, a satellite cannon that could be focused on a specific spot, and a gun with a chainsaw attached to it. The game would become popular and be exactly the game to help push Unreal Engine 3 onto every system not named the Nintendo Wii.