Niko Bellic is the lead character in Grand Theft Auto IV. He is a Serbian war veteran who heads to the USA in search of the American Dream. Instead, his cousin Roman helps him get into the most dangerous of shenanigans.
Due to the huge success of GTAIV, Niko got into the Summer 2008 Contest. And like most GTA characters, Niko flopped, after many people predicted him taking second, maybe even first. He finished ahead of Kefka, but still lost to Marth and Duke Nukem.